利嘉閣「真盤源」電視廣告強勢推出 斥資巨額展開一連串宣傳攻勢


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隨著現今客戶對專業服務的追求日益殷切,利嘉閣地產近年積極投放資源,致力打造星級的優質客戶體驗。繼早前革命性推出「真盤源」計劃,成功顛覆行業既有不良的銷售手去,普遍得各界正面迴響後,為了再進一步推廣「真盤源」服務,利嘉閣地產推出「真盤源」電視廣告,於10月19日(星期五)隆重首播,隨後更將展開一連串排山倒海的宣傳攻勢。

 「公司重視誠信和專業,建立良好品牌」利嘉閣地產總裁廖偉強先生表示,利嘉閣地產在推廣「真盤源」深耕有成,自計劃推出以來,廣受客戶支持及信賴,口碑載道。故此,公司耗資巨額製作全新一輯「真盤源」電視廣告,於10月19日當天起在線無線翡翠台、新聞台、財經‧資訊台、J2及myTV SUPER的不同時段播放;同時配合各大報章及雜誌、網絡媒體、港鐵及戶外大型廣告等一連串的線上及線下宣傳推廣,務求讓市民從不同渠道了解「真盤源」計劃,預計整個宣傳推廣斥資逾八位數字。

「真盤源」推行至今得到社會各界的正面迴響,廖氏認為,客戶一直以來都希望得到真實的盤源及市場資訊,而作為本港三大地產代理行之一,更應以身作則、以正視聽,故此希望透過這一輪全面和廣泛的宣傳策略,逐步提升行業誠信和專業形象。

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